Blog Archives

Marc Andreessen re-tweeted me…

Marc Andreessen re-tweeted my piece about social journalism in the NY Observer;  Tim O’Reilly and Nick Bilton favorites.  The Op Ed describes old media vs. new media perspective on social content.  http://observer.com/2014/03/why-michael-wolff-is-wrong/

I have to admit, I like rejoining the media-world conversation. Hard-core technology talk is not as much fun.

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Nick Bilton Favorite of Ed Sussman Op Ed tweet

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March 21, 2014 · 11:00 pm

Miami Trip

A few images from my recent trip to Florida., including some amazing images on the flight from Miami to LaGuardia.

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January 20, 2014 · 8:24 am

E-Commerce on Buzzr.com

Looking for a platform with easy e-commerce or commerce?

Two new websites recently launched on the Buzzr.com platform show off the latest features in the e-commerce suites. At KatanyaGolf.com, an established brand of high-end women’s apparel for golfing sells dozens of different styles of clothing. Each new product entry can be given multiple tags, and then pages can be deployed in moments around any one of those tags. e.g. sweaters, vests, accessories.

The website also features a handome new grid display of multiple items in the same category and a product display page that rivals any high end retailors website. Katanya chooses not to sell its products via a shopping cart, but if at any point they wish to start, shopping cart checkout can be added for any or all products.

The KatanyaGolf.com website continues to rapidly evolve as the owners decide their preferred direction for online commerce. The flexibility of Buzzr means  the owners can easily implement changes and new features to the site. And they can manage the site day-to-day without the need for a tech team. 

At KarelinasLeotards, the order of the day are very high end leotards for competitive girls and women’s sports, such as rythmic gymnastics and acrobatics.  Karelinas using a tighter grid configuration for group display of its productrs and a one column product page that allows an unlimited amount of text and images to be diplayed (compared to a two column structure with tighter parameters but more information displayed higher on the page.)

Since Leotard prurchases can run into many thousands of dollars, Karelinas prefer to handle these orders offline. The brand also sells accessories and these can be purchased directly on the site via an online shopping cart.

The Buzzr commerce tools can also be used for online donations or ticket sales.

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August 17, 2013 · 5:22 pm

Coupon Feature on Buzzr.com

Did you know Buzzr has an advanced e-coupon feature available? Coupons can be viewed electroinically, via a print out, or via newsletters. Features include automated removal of the coupon from the site upon expiration date, templated graphic design and bar code insertion.

Here’s an example of a simple coupon created with the Buzzr tool set:


Here’s how it works:

First, you add promotional copy and an image.

Next, choose which store(s) to list on the coupon, the price and discount, if any, the valid date(s), right down to the hour. Then, any disclaimer text. There’s also an an option for bar code

Finally, choose whether to only publish on the site or also distribute via newsletter.

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August 17, 2013 · 5:20 pm

Costa Rica’s Largest Media Company Launches Buzzr White Label Environment — Fussio.com

For many months now, we’ve been working with Nacion, the largest media company in Costa Rica, to build them a new Spanish language platform to use for their new small company website and digital products business. The business launches October 15, 2012, under the brand name Fussio.

A team of in-house designers, project managers and sales people has been assembled and Buzzr also spent a week on premises training existing staff. Buzzr has bi-lingual trainers and developers, as well as an office in Argentina. Fussio got a head start with several pre-launch sites, including: jimba.net, lucianoretana.com, jceducaciondental, macawlodge.com, retoescuelasegura.com, jumptogocr.com , motopartescr.com

Here are a couple of screenshots from live websites:

Since Nacion’s initial target market includes the tourism industry, many websites will be offered in both Spanish and English. Nacion commissioned Buzzr to design and build ten new Spanish-language Quickstarts, for one-click rollouts of websites with specific vertical features. Quickstarts include restaurants, hotels, spas, professionals (e.g. dentists), and general contractors (e.g. builders of vacation properties.) Many new styles – interchangeable with any Quickstart – were also debuted.

As a result of our collaboration, Buzzr’s User Interface  is now available in both Spanish and English. The user interface was translated entirely into Spanish for the Fussio project. Here’s an image of one page from the administrative interface:

Spanish Language Website Builder

Here is the homepage of one of three restaurant Quickstarts:

restaurant website template

And here is the homepage of a Spa/Hotel Quickstart:

Spa Tenplate Website

If you’re interested in discussing Buzzr’s white label products, please contact Ed Sussman at ed@buzzr.com or call us at (917) 410-1490.

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October 19, 2012 · 3:02 pm

Announcing Buzzr Higher Education Edition with mStoner, Worldwide Leader in Academic Digital Consultants and Strategists

Buzzr has partnered with mStoner, the world leader in creating websites and digital strategies for higher education, to create the Buzzr Higher Education Edition. mStoner is offering the product to schools with a lower budget than is typically needed for major university sites, which can take 9 to 12 months to build.

We’re also offering a multi-site product for colleges and universities that want to make it easier, faster and much more inexpensive to roll out large numbers of websites for the university community. e.g. Faculty member websites, student organization websites.

The following blog post, with more details, was written by Bill Mclaughlin, the COO of mStoner, and originally appeared on the mStoner website:

mStoner + Buzzr = Hosted, Easy-to-Use, Drupal-Based CMS for HED

Our bread and butter project over the last ten years has been a campus-wide website redesign and implementation. Along the way, we’ve completed more projects like this than any other company in the world.

Within this type of project we provide end-to-end services, starting with an institution-wide web strategy, creative design, and configuration and customization of a web content management system (CMS). We never let our technical implementation constrain our strategy or creative process and, as a result, each project involves a high level of customization and an enterprise-wide CMS (we recommend Hannon Hill Cascade Server, Sitecore CMS, OmniUpdate OU Campus, Drupal, or TerminalFOUR Site Manager to our clients, depending upon their needs, and also explore other CMSs in certain cases).

We love these projects: each one is unique and challenging and we don’t see them going away in the future. But they take at least nine to twelve months and they’re expensive. And, after doing this work for more than a decade, we’ve noted a number of trends and market demands from our clients around their CMS needs:

  • Many institutions that we talk with do not need a highly customized CMS implementation and often cannot afford or sustain one. Yet they benefit from the same level of strategic and creative consulting that we offer in a typical full-scale redesign.
  • Drupal is a great CMS platform (by far the best open source option), well suited for higher education, and with significant and growing market share.
  • BUT: Drupal doesn’t have a user-friendly back end, making it difficult for non-technical people to use.

In sum: A lot of our clients really need a simple, straight-forward version of Drupal with a simple back end. We looked for a solution and we even tried to build one ourselves. But we couldn’t find the time to do it right.

Enter Buzzr.

Buzzr, in partnership with Lullabot, a leader in Drupal training and implementation, developed software to optimize Drupal as a content management platform. Essentially, Buzzr enables non-technical users to manage their sites more effectively through a simple and elegant user interface using drag-and-drop tools. It can also support multiple sites on a single Drupal instance with shared users. Buzzr includes a QuickStart tool that makes creating new sites possible in a few clicks.

But what we like best about Buzzr is that there is absolutely no lock-in! Buzzr customers can opt-out at any time, export their site, and have it up and running as a “regular” Drupal site in short order.

We are excited to announce a partnership with Buzzr to build a Higher Ed Edition of the Buzzr platform. This partnership will marry Buzzr’s product development and deep Drupal expertise with mStoner’s years of experience in building highly functional and usable websites for colleges and universities.

For the right institutions, Buzzr offers something that these solutions do not. “We love that Buzzr can make it cheaper and easier for an institution to accomplish its mission,” said Ed Sussman, CEO of Buzzr. “What’s more, we think Buzzr’s slick user interface takes what was a chore – maintaining a website – and makes it more fun.”

The Buzzr Higher Ed Edition will be hosted at Rackspace and fully supported by mStoner on an ongoing basis in a Software as a Service (SaaS) model. mStoner designs will be built into the platform. We anticipate setting up pre-built feature tiers as well as tiered ongoing support plans.

For larger, more complex institutions who may already have a custom top-level site (especially a custom Drupal site), we see a role for Buzzr Higher Ed Edition as a user-friendly solution for managing the myriad unit-level sites on campus. These smaller sites are typically managed by occasional, non-technical CMS users who would greatly benefit from the Buzzr user interface. For the institution, Buzzr’s multi-site capability keeps these sites on-brand and enables them to be managed from a single, institution-specific platform.

Buzzr Higher Ed Edition is complementary to our existing services (not a threat to them). We remain 100% committed to helping our clients find the best-fit CMS platform for their unique needs and we will continue to partner with our friends at Hannon Hill, OmniUpdate, Sitecore and TerminalFOUR to deliver feature-rich, customized sites and CMS. Likewise, we will continue to build and support custom Drupal sites.

We are very excited about this opportunity as it will expand our ability to service the higher education market with our marketing and communications expertise. Be on the lookout for for future blog posts with updates on our progress.

Please comment on this post, we’d love to hear your thoughts. And please contact Mallory Wood if you are interested in learning more about Buzzr Higher Ed Edition.

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October 19, 2012 · 3:00 pm