Tag Archives: Energy

New Green Products Digital Publisher Rolls Out Site wth Buzzr.com

EnergySipp.com co-founders Geoff Lynch and Carmela Rea wanted a Drupal-powered website to run their new digital publishing company. But they didn’t want to invest the tens of thousands of dollars (or more) that Drupal development firms typically charge to set up a professional publishing website.

Geoff and Carmela came to Buzzr. my company, and talked us through their vision. They wanted someone else to handle the technology, so he cold focus on publishing compelling information about money-saving green products, from smart cars to light bulbs. And he wanted to be able to publish his website day-to-day without the need for an in-house developer.

By using Buzzr and our Build It For Me services, Geoff and Carmela got the benefit of our highly experienced design and Drupal team, working on a streamlined, hosted social publishing platform tailored specifically for regular people who would find straight Drupal too intimidating. Geoff has a Gold Edition package, which means he was able to work with us to integrate additional features not already available on Buzzr.com’s standard feature set (now made up 195 modules.)

In the case of EnergySipp, Geoff and Carmela needed display advertising. We’ve started him off with a new feature for running Google Ad Sense display ads. We’ll roll out that feature to the rest of Buzzr.com in the spring. But it’s available to our Build It For Me customers right now.

Our guess is Geoff spent about 1/20th of what he’d have been charged to set up an equivalent site using a regular development firm creating a website from scratch, integrating and customizing dozens of modules one at a time. Instead, we used the Buzzr system of one-click deployment Quickstarts tailored for specific verticals, already packaged up with hundreds of features. We’re still able to create a completely custom layout and design, and turn features on and off with a couple of clicks.

Even with the site launched, Buzzr is staying in the picture. Our Gold Edition service includes performance monitoring, feature upgrades, training and personal support.

Check out the site at http://energysipp.com

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